A computer school, founded over 20 years ago, that provides certified courses in the different areas of information technology. Partner with Microsoft, EC-Council, etc.
A wide range of courses means different target audiences depending on the course.
Making the school visible for Microsoft courses through Google search and yet avoiding being a competition with Microsoft itself.
Approach & results:
Creating numerous campaigns for the selected courses and testing the campaigns, keeping the ones that have the best CTR, CTM, CR. Tracking the website analytics for optimization of the campaigns and the website. Creating a landing page for Microsoft courses and advertising this landing page using SKAG “Microsoft kursevi” and thus bringing new users to a website that are interested in a particular course (Excel, SQL courses etc.)