About:
Faculty of Sciences in Novi Sad – 5 separate departments:

  1. Department of Biology and Ecology
  2. Department of Geography, Tourism, and Hotel Management
  3. Department of Mathematics and Informatics
  4. Department of Physics 
  5. Department of Chemistry, Biochemistry and Environmental Protection

Challenge:

5 different clients. Creating diverse content for each area (department). Creating a communication channel that will connect the academic community and the targeted audience, while following the requests and formats of social networks.

Approach & results:

Creating various platforms as means of communication and expressing the values of each department through those platforms. Creating a Periodic table of elements Significant increase of interested and enrolled students. The target public recognized social networks as a meaningful channel of communication – it was especially visible in the period of admission and enrollment of new students.