Creating a logo for the Department of Chemistry of the Faculty of Sciences? Challenge accepted.
Creating a logo seems like a simple process to many. By combining a couple of elements that are unambiguously associated with the brand or by using various software and applications, a design solution for the logo can be obtained. Things are a bit more complicated than that though. Of course, you can create a logo […]
Medical content on the Internet
When it comes to spheres and branches of marketing, the potential, and importance of the field of medical marketing are often overlooked. It is a field that is not given enough attention in our country, and it is not sufficiently explored, although it is obvious that the market clearly shows the demand for it. This […]
Promotion of The Book and Documentary Film “Zoja”
We were thinking about writing a case study — something that doesn’t deserve to be called “a case”. It’s kind of official, and such an approach is not possible when it comes to promoting the book “Zoja”. Nor will the text you’ve just begun to read. Nevertheless, it is not a common situation in which you […]
Psychiatric Case: Marketing
We have decided that “Retro Digital Agency” should be everything that we suggest to clients and potential clients to work for themselves, their business, their brand – to be a media. That content comes from their marketing channels of communication that will provide additional value to what they do. That’s why we start with the […]
Case Study – Creation of TVC
With the fresh experience of creating television advertising for a nationally televised channel, we wanted to publicly share the creative process, realization as well as technical moments. Each of these processes is important for the final goal. The client is PaySpot – a payment institution, specific for being the first, in addition to “Post Office of Serbia”, to […]
CREATIVE BET
It’s time to share a story with you. It all started with the idea of taking part in a competition for the name of the train Belgrade – Novi Sad. We read the call thoroughly, shared the tasks, let it rest, and then it was the turn of the meeting where we were to present […]
Generation Z and Digital
Analysis of generation Z’s habits and attitudes is a topic, which we reasonably believe will become more common in the portals, media dealing with social phenomena, business and marketing – as an integral part of all the terms listed in this sentence. For the purposes of one project, which we hope will get the prefix […]